This is a $5 chip from Caesars Palace Casino in Las Vegas. It is a limited editon of 2000 chips commemorating Casesars Palace 40th anniversary.
In 1962, using a $10.6 million loan from Teamsters Central States Pension Fund, Sarno began building a resort on the 34-acres of property which Kirk Kerkorian owned.
Sarno thought of everything, from the Roman decor and name, to the toga-like waitress costumes, the hotel logo, the parchment-like desk stationary, matchbooks and business cards with simulated burnt edges. Sarno even had long discussions about the apostrophe in "Caesar's" - which he banished because the possessive "would mean that it was the place of only one Caesar". He wanted to create the feeling that everybody in the hotel was a Caesar. "Caesars" it became.
On August 5, 1966, the 14-story, 700 room Caesars Palace opened with each guest being welcomed by the official greeter, a blond 40-20-37 Cleopatra. The opening included the stage production of "Rome Swings" with Andy Williams, and Phil Richards playing the Caesar character.
Of the $25 million spent on the Palace, $1 million went to a gala three-day long grand opening party that had a guest list of 1,800. In an attempt to cut costs, the opening invitations were whittled from 20,000 to 1,400.
Sarno then bought the property from his landlord Kerkorian in the amount of $5 million.
On December 31, 1967, Caesars played host to Evel Knievel's unsuccessful, and near-fatal attempt to make it over Caesars' fountain.
